When you hear podcasting, you would think it is something technical and would require a lot of brain effort. However, you’ve been hearing about it when the talk about online exposure comes up, meaning, podcasting has something to do with promoting online businesses. Actually, podcasting isn’t as hard as its name sounds. It’s basically broadcasting with a personal touch. Know that and the best way to build muscle.
Podcasting comes from the words iPod and broadcasting, while at times POD in podcasting stands for “personal on demand.” Whichever etymology you feel comfortable with, it only says one thing about podcasting, it’s personal. Any people can conveniently download your videos about a certain subject for future viewing. It’s not as wide as public access, but the audience themselves chose to view and subscribe to that certain podcast. It’s like having a personal, customized, and recordable television with channels. Here’s another example to simplify what podcasting is.
On YouTube, every member can make a channel where he can upload his videos and has an audience base, a portion of them are loyal viewers subscribed to that channel. In a way, that’s how podcasting works, however with a little difference. In podcasting, you get to air a video that you want like in a television channel, and you’d have to periodically make several podcasts, up to your planned number of podcasts. You get to have a more dedicated audience base because it’s your video they are looking for and not the other way around like in YouTube channels. In other words, podcasting is like having your own channel, and you broadcast your own videos on your terms.
On the other hand, the audience can listen to your podcast at some hour like a real television or radio broadcast. If they missed it, the podcast would simply record it to their computer. Podcasting is convenient for most audiences, that’s why more people are subscribing on several podcasts for purposes of being informed on a certain niche.
How could this help in promoting your business? It’s a bit obvious. Video marketing appeals to most customers because of its easier, more convenient approach than written articles or forceful ad campaigns. If simple YouTube videos attract more customers on an online business, then what more would niche-specific podcasts offer? Podcasts definitely helps in attracting more customers, if not maintaining customer loyalty. Either way, it would still leave a good impact to your business.
What’s more about podcasting is that it’s free to make, with the plethora of free podcasting tools online. Here, you may be perplexed on the looks of an audio editing software. But, it is really user-friendly when you try it out. If you still need help, you can look up to forums about that software. For everything else like a camcorder, microphone and a computer, there would be no more complex things to know about what is needed in podcasting.
Though we put podcasting as simple as it’s said here, we would still need to consider podcasting as a serious dedication. It’s still business, only in a more fun, advertising scheme. An audience base would always wait for an update of your podcasts, so it’s important to keep them posted like in a blog or teasers on your current podcasts.